How To Keep Red Hair Color From Fading. We got the scoop on how to keep your dyed fiery The cardinal post-coloring rule: "Wait at least two days to wash your hair," says Elizabeth Hiserodt, senior colorist at John Frieda at Serge Normant. The ideal time to get your color touched up.

Steaming hot water definitely has an effect on strands.
Using a shampoo and conditioner formulated for colored hair will help keep your locks from fading.
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It also works well on curly hair. You love your new hair color, but how do you plan on keeping it? When coloring hair, your cuticle layer is opened, making it easy for color to penetrate the hair shaft.